After 35 years in the industry, a premium serveware brand faced challenges transitioning from traditional B2B to B2B e-commerce. We replaced fractured tooling with a clean, marketer-editable foundation — and the brand flourished in e-commerce.
Mariposa is a premium home goods brand known for handcrafted gifts and tableware. They sell on their own site, in brick-and-mortar retailers, and through big powerhouse retailers like Amazon, Wayfair, Pottery Barn, and Mark & Graham.
They needed a simpler, clearer online setup that matched the quality of their products. The old website made shopping confusing. Categories were cluttered, pages felt slow, and finding products took too long. The internal team felt stuck because they couldn't fix issues without waiting on a developer.
We map your current Hubspot end-to-end: properties, workflows, lifecycle stages, integrations, and data quality. Then we rebuild the architecture — clean property structure, clear lifecycle definitions, intentional automation.
Source, channel, and campaign captured from first touch to closed-won. We connect ads platforms, integrate billing, and wire the data flow so every dollar of revenue has a verifiable source.
Lead scoring, MQL/SQL definitions, sales routing, lifecycle workflows, AI-powered triage. Manual handoffs eliminated, response times shortened, no leads dropped.
One dashboard per audience — founder view, sales view, marketing view, board view. Each readable in under 60 seconds. Every number explainable in one sentence.
Pipeline structure, deal stages, weighted forecasting, and cohort-based close rate analysis. Revenue projections that your CFO and your board can both defend.
We open the black box. SOPs, video walk-throughs, live training. Your team learns to operate, extend, and trust the system — not just survive it.
"I worked extensively with Courtney and Kelly for a year and a half toadvance the brand across all channelsof our business. As our target audience transitioned dramatically from the specialty store arena to online sales, they helped me develop, implement and manage many successful marketing and business initiatives — including marketing campaigns, SEO, SEM, SMM, website redesign and replatforming, e-commerce partner development, and revenue-producing email marketing campaigns."
If you're scaling and your numbers feel like they should be better given what you're spending — that's a fixable problem. Book a strategy call and we'll diagnose the leak.
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