NEW · The Financial Fragility Diagnostic — free for scaling founders
MARKET LIKE A CMO · HUBSPOT REVENUE ARCHITECTURE
Proof of system

From scattered campaigns to a $13.4M profit engine.

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Education PlatformHubspot rebuildPaid media

From $0 traceable to a 857% ROAS revenue engine.

When an educational client was spending millions on Google Ads with terrible results, everyone blamed the ads. But the ads weren't the problem — their tools didn't talk. Parent data lived in one place, student data in another. They had no way to see if a lead was actually good. — The architecture rebuild

857%
Return on Ad Spend
$13.4M
Conversion value
+138%
Conversion rate
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Revenue Attribution
LIVE · Q1
Google Ads$5.2M
Organic / AI Search$3.8M
Email Lifecycle$2.1M
Direct / Referral$2.3M
Total attributed $13.4M
Exhibit F · Proof of system

From scattered campaigns to a $13.4M profit engine.

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Medical SaaSHubspot rebuildPaid media

The architecture that turned marketing activity into auditable revenue.

They didn't just run our ads — they rebuilt how we see revenue. For the first time, every lead has a source, every dollar has a story, and our board finally trusts the numbers. — Founder, Medical SaaS

857%
Return on Ad Spend
$13.4M
Conversion value
+138%
Conversion rate
Read the full case study →
Revenue Attribution
LIVE · Q1
Google Ads$5.2M
Organic / AI Search$3.8M
Email Lifecycle$2.1M
Direct / Referral$2.3M
Total attributed $13.4M
More case studies

More proof, across verticals.

Sequence matters. Architecture before automation. Attribution before optimization. Most agencies skip steps and you pay for it later.
01 Foundation

Audit + architecture

We map your current Hubspot end-to-end: properties, workflows, lifecycle stages, integrations, and data quality. Then we rebuild the architecture — clean property structure, clear lifecycle definitions, intentional automation.

02 Attribution

Closed-loop tracking

Source, channel, and campaign captured from first touch to closed-won. We connect ads platforms, integrate billing, and wire the data flow so every dollar of revenue has a verifiable source.

03 Automation

Lifecycle + handoffs

Lead scoring, MQL/SQL definitions, sales routing, lifecycle workflows, AI-powered triage. Manual handoffs eliminated, response times shortened, no leads dropped.

04 Reporting

Executive dashboards

One dashboard per audience — founder view, sales view, marketing view, board view. Each readable in under 60 seconds. Every number explainable in one sentence.

05 Forecasting

Predictable pipeline

Pipeline structure, deal stages, weighted forecasting, and cohort-based close rate analysis. Revenue projections that your CFO and your board can both defend.

06 Training

Team enablement

We open the black box. SOPs, video walk-throughs, live training. Your team learns to operate, extend, and trust the system — not just survive it.

Your next step

Ready to see exactly where capital is leaking?

A 45-minute strategy call for scaling founders and VC-backed leadership. We diagnose your Financial Fragility Score and give you a clear read on what to fix first. No pitch deck. No upsell.

Book strategy call
45 minutesFounder-ledNo obligation
What you'll receive
Financial Fragility Score A–F grade
Capital leak diagnosis Itemized
Priority fix sequence Q.01–Q.05
Estimated impact $ value
Your next step

Ready to see exactly where capital is leaking?

A 45-minute strategy call for scaling founders and VC-backed leadership. We diagnose your Financial Fragility Score and give you a clear read on what to fix first. No pitch deck. No upsell.

Book strategy call
45 minutesFounder-ledNo obligation
What you'll receive
Financial Fragility Score A–F grade
Capital leak diagnosis Itemized
Priority fix sequence Q.01–Q.05
Estimated impact $ value
Book strategy call