The strategic layer

The executive calls your marketing isn't making.

Most scaling companies have marketing activity, not marketing strategy. We're the operational consultancy that makes the founder-level calls — what to fund, what to kill, where to scale — and ties every decision to profitability.

Who this is for

When you need the call, not another opinion.

Strategy-only fractional CMOs hand you a plan. We make the call and own the outcome — embedded with your team, accountable to revenue.

01 Profile

Founders without a CMO

You've grown past the point where you can run marketing on instinct, but a full-time CMO costs $400K+ and you're not ready. We're the strategic layer with execution discipline.

02 Profile

VC-backed teams pre-Series B

You have a marketing manager or two, ad spend climbing, and a board asking harder questions every quarter. You need senior strategic firepower without the senior hire.

03 Profile

Operators stuck in the weeds

You're a CEO/COO running marketing by default. Every week loses hours to decisions that should be made by someone whose entire job is making them. That's us.

The work

Where we make the executive calls.

Every decision tied to a financial outcome. Every workstream auditable. No tactics without strategy. No strategy without numbers.

I. Foundation

Offer + positioning

Tighten what you sell and to whom. We pressure-test your offer against the market, your pricing against your value, and your ICP against your actual close data — not the deck.

→ICP refinement using Hubspot close data
→Offer architecture + pricing review
→Positioning narrative + messaging hierarchy

II. Acquisition

Paid media direction

We don't run your ads — we direct them. Channel mix, budget allocation, creative direction, and the feedback loops that tie ad spend to closed-won revenue, not vanity clicks.

→Channel mix + budget allocation
→ROAS targets and revenue feedback loops
→Creative direction + landing page strategy

III. Retention

Lifecycle + retention

Acquisition without retention is leaky scaling. We map the full customer lifecycle, identify where revenue leaks, and build the email, nurture, and upsell strategy to compound LTV.

→Lifecycle journey mapping
→Email + nurture sequence strategy
→LTV:CAC modeling and target setting

IV. Reporting

Forecasting + executive reporting

Numbers your CFO will defend and your board will trust. Pipeline coverage, weighted forecasting, cohort analysis, and the monthly cadence that turns marketing reporting into an investor asset.

→Weighted pipeline forecasting
→Monthly executive review cadence
→Board + investor-ready reporting templates

The engagement model

Embedded strategic partnership. Not a deck and a dial tone.

Weekly

Founder strategy cadence

60–90 minute working session each week. Not a status call. Where the executive decisions get made — together.

Monthly

Executive review

Pipeline, ROAS, lifecycle metrics, forecast vs actual, and the next month's priority calls. Same template every month, defensible to your board.

Quarterly

Strategy reset

What worked, what didn't, what changes next quarter. Tied to your board cycle, your investor updates, and your company's actual revenue trajectory.

How clients pair this

Growth Consulting works best when paired.

Most common pairing

+ Hubspot Revenue Architecture

Strategy without auditable data is opinion. Strategy on top of clean Hubspot architecture is leverage. ~70% of our growth consulting clients pair with Hubspot Revenue Architecture in the first 90 days.

See Hubspot Architecture →

Common at series A+

+ AI Visibility + AEO

If your buyers research with AI before they ever land on a sales call, AI visibility is part of your acquisition strategy — not a side project. We layer AEO into the growth strategy when buyer behavior demands it.

See AI Visibility + AEO →

Founder FAQ

Common questions, blunt answers.

Not quite. A fractional CMO is one person who advises. We're an operational consultancy — Courtney and Kelly co-lead, with a delivery team underneath. You get senior strategic firepower AND the operational team to build and measure the system.

We make them with you. We bring the data, the recommendation, and the financial case. You sign off. After 90 days, most founders trust the cadence enough to delegate most calls — but the authority stays with you.

Strategy consultancies hand you a deck. We hand you decisions, executed, measured, and reported on. The output isn't recommendations — it's revenue you can defend in front of your board.

Growth Consulting engagements typically start at $10K–$20K/month depending on scope and pairing. We'll quote a fixed scope on the strategy call — and tell you honestly if you're not ready for this level of partnership yet.

90 days. Strategy doesn't move the financial needle in 30. After 90, most clients renew quarterly. Some go on annual after the first year because they want budget predictability for their board.

45 minutes. We diagnose where revenue is leaking — Hubspot, attribution, paid media, or AI visibility — and you leave with a clear read on your Financial Fragility Score, what's working, what's broken, and what to fix first. No pitch deck. No discount games.

Your next step

Ready for someone to make the call with you?

A 45-minute strategy call. We diagnose where your current marketing strategy is leaking — and tell you whether Growth Consulting is the right next step, or whether you need something else first.

Book strategy call →

45 minutesFounder-ledNo obligation

What we'll diagnose

Offer + positioning Audit

Channel mix Review

Forecast confidence Score

Engagement fit Honest