HEALTHCARE ADMISSIONS + SPECIALTY HEALTHCARE

More revenue from the marketing you already have.

We take responsibility for the whole path from being found to making money.

We find and fix the gaps in visibility, acquisition, conversion, follow-up, and measurement so more of your marketing turns into revenue.

See what's working, where your biggest opportunities are, and what to focus on next. Your results appear immediately.

Get Your Free More Paying Customers Plan
See Our Approach
HEALTHCARE ADMISSIONS · SPECIALTY HEALTHCARE
8.45x
ROAS on $12,889,452 closed revenue, up from 3.73x. MedSchoolCoach
366
Organic inquiries in the 25 months since we started publishing AEO content. The prior 12 months produced 33. Peck Law Firm
19.17%
AI visibility, up from 5%. 40% share of voice, highest in category. BKM Marketing
$68,400/yr
Saved by consolidating one client's vendor-locked stack

Market Like a CMO is a marketing and revenue operations consultancy for healthcare admissions companies and specialty healthcare clinics. We measure where revenue actually comes from, get clients cited in AI answers, and build the systems that make both repeatable. HubSpot Gold Solutions Partner since 2019.

AI Visibility

Your buyers are already using AI search

When buyers ask ChatGPT, Gemini, Claude or Perplexity:

Who are the best medical school admissions consultants?
Best med spa near me for Botox
Who should I hire after a car accident?

Are you in the answer?

Almost nobody is measuring it.

We monitor ChatGPT, Gemini, Claude and Perplexity monthly and tie it back to closed revenue in your CRM.

Not sure whether AI visibility is where you should focus next? Your More Paying Customers Plan looks at the full path from getting found to turning leads into paying customers, so you can see where the biggest opportunities are and what we’d focus on first.

Get My Plan→

What We Build

Revenue Architecture

""We have no way to track the entire customer journey. I need a single dashboard and I can't seem to get it.""

  • i.Clean up the system you already have, HubSpot or otherwise
  • ii.Your existing system, driving more revenue with AI
  • iii.Every deal traced back to the source that closed it
  • iv.One dashboard a founder or a buyer can read
Outcome
You can prove what's working
→
Growth Decisions

""Our close rate is excellent, we just need more leads coming in and it's not happening.""

  • i.Offer and positioning
  • ii.where to spend, what to kill, when to scale
  • iii.Paid media optimized for closed revenue, not clicks
  • iv.Forecasting and reporting you can take to a board
  • v.A founder on the call to answer questions and provide direction
Outcome
You grow without burning through cash
→
AI Visibility + AEO

""How do I make sure I'm showing up in the AIs?""

  • i.Where you stand in AI engines today, and where your competitors stand
  • ii.Monthly tracking across ChatGPT, Gemini, Claude and Perplexity
  • iii.Pages, schema, and llms.txt built to get you cited in AI assistants
  • iv.AI visibility tied back to closed revenue in your CRM
  • v.A locked prompt set for month-over-month comparisons
  • i.Clean CRM architecture
Outcome
Buyers find you in AI answers
→

How We Work

I. Diagnose
We look at your marketing, sales, and systems to find out what’s working, where you’re losing out on revenue, and what to fix first. You keep the findings whether you hire us or not.
II. Build
We fix what’s not working, scale what is, and build what your business needs to grow. You know the price and scope upfront, and you own everything we build.
III. Run
We manage and improve your marketing every month, using true revenue to decide where to spend, what to change, and when to scale.
Courtney Hausel Kelly Evans Speaking - Market Like a CMO
"Our other agency just goes silent when we ask why it's not working."

You're working with the founders, not an account team.

Courtney Hausel and Kelly Evans. Sisters. 20 years in marketing on one side, a JD and 10 years building HubSpot architectures on the other.

We built a multi-million-dollar company of our own, all organically. We know what it’s like to invest in growth and need that investment to pay off.

We stay involved in the strategy, the decisions, and the results.

"We refuse to scale unprofitably. Our first job is reducing waste."

— The Market Like A CMO thesis
Case Study

We cut their ad spend and more than doubled their return.

View all case studies →
Healthcare Admissions Hubspot rebuild Paid media

Paid search returned 3.73x when we took over. In 2025 it returned 8.45x on $12,889,452 in closed revenue.

MedSchoolCoach, 2025. Closed revenue from their CRM, not ad platform numbers.

They didn't just run our ads. They rebuilt how we see revenue. For the first time, every lead has a source, every dollar is accounted for, and we can trust the numbers.

8.45x
Return on Ad Spend
$12.9M
Closed revenue from Paid Search
68.5%
of all closed revenue touched paid
Read the full case study →
Book a Strategy Session →

Want to see where your biggest opportunities are first? Get your free More Paying Customers Plan →

Case Study 2026 Market Like a CMO

We're not for everyone.

×
Not for usOrganic social media management
✓
We buildRevenue architecture
×
Cheap agency execution
✓
Closed-loop attribution
×
Pre-revenue startups
✓
Profit-first growth systems
×
Vanity-metric reporting
✓
Dashboards a buyer can read
FAQs

Common questions, blunt answers.

We help healthcare admissions companies and specialty healthcare clinics get more paying customers from the marketing they already have. We take responsibility for the connected path from being found to becoming a paying customer, including strategy, paid media, AI visibility, CRM, follow-up, and reporting. HubSpot is where we go deepest, but we're not a HubSpot-only shop.

We work with healthcare admissions companies and specialty healthcare clinics, including med spas. Typically $5M+ in revenue, founder-led or physician-led. We don't work with pre-revenue startups.

We don't just hand over strategy, and we don't only manage one channel. We work across strategy, execution, systems, CRM, follow-up, and revenue so the people doing the work are working toward the same goal.

Usually not. Many clients keep their internal team and some of their existing vendors. We work with what's already there, fix what isn't working, and fill the gaps that need to be filled. Everything we build lives in your accounts under your name, so your team keeps control of it.

No. We work with the CRM or booking system you already use to measure performance and connect marketing to revenue. If a different system would serve you better, we'll explain why. We'll never recommend a migration just to sell you more software.

Yes. We connect your ad platforms, website, forms, CRM, and sales stages so you can follow a lead from where it came from through to a paying customer. Then we report on customers and revenue, not just clicks or form fills.

It's how often your business shows up when buyers ask ChatGPT, Gemini, Claude or Perplexity about your category. We measure where you stand against competitors, improve the pages AI assistants rely on, and track AI-driven traffic, leads and revenue in your CRM where it can be tracked. Not every AI-influenced sale creates a direct click, so we don't judge it on citations alone.

Pricing depends on what needs to be fixed and how much of the work you want us to own. We scope the work after we understand what's happening in your marketing, sales process, CRM, and reporting. Most engagements include an initial build or cleanup phase, followed by ongoing work if it makes sense.

Start with the free More Paying Customers Plan. It looks at the path from getting found to becoming a paying customer and shows what's working, where your biggest opportunities are, and what we'd focus on first. Your results appear immediately.

Bring us the marketing problem that keeps coming up. We'll look at what's happening, what we'd focus on first, and whether it makes sense for us to help. You can book a Strategy Session here.

Want to see where your biggest opportunities are?

Get your free More Paying Customers Plan.

See what's working, where you're losing potential customers, and what we'd focus on first. Your results appear immediately.

Get My Plan →
Want to talk it through?

Book a Strategy Session.

Bring us the marketing problem that keeps coming up. We'd look at what's happening, what we'd focus on first, and whether it makes sense for us to help.

Book a Strategy Session →
Book strategy call