· Does ChatGPT recommend you? Get your AI visibility score→
MEDICAL ADMISSIONS + SPECIALTY HEALTHCARE + LAW

More revenue from the marketing you already have.

We take responsibility for the whole path from being found to making money.

We find and fix the gaps in visibility, acquisition, conversion, follow-up, and measurement so more of your marketing turns into revenue.

SEE OUR APPROACH
MEDICAL ADMISSIONS · SPECIALTY HEALTHCARE · LAW
8.45x
ROAS on $12,889,452 closed revenue, up from 3.73x. MedSchoolCoach
366
Organic inquiries in the 25 months since we started publishing AEO content. The prior 12 months produced 33. Peck Law Firm
19.17%
AI visibility, up from 5%. 40% share of voice, highest in category. BKM Marketing
$68,400/yr
Saved by consolidating one client's vendor-locked stack

Market Like a CMO is a marketing and revenue operations consultancy for medical admissions companies, specialty healthcare clinics, and law firms. We measure where revenue actually comes from, get clients cited in AI answers, and build the systems that make both repeatable. HubSpot Gold Solutions Partner since 2019.

AI Visibility

Your buyers are already using AI search

When buyers ask ChatGPT, Gemini, Claude or Perplexity:

Who are the best medical school admissions consultants?
Best med spa near me for Botox
Who should I hire after a car accident?

Are you in the answer?

Almost nobody is measuring it.

We monitor ChatGPT, Gemini, Claude and Perplexity monthly and tie it back to closed revenue in your CRM.

Get an AI Visibility Audit→

What We Build

Revenue Architecture

""We have no way to track the entire customer journey. I need a single dashboard and I can't seem to get it.""

  • i.Clean up the system you already have, HubSpot or otherwise
  • ii.Your existing system, driving more revenue with AI
  • iii.Every deal traced back to the source that closed it
  • iv.One dashboard a founder or a buyer can read
Outcome
You can prove what's working
→
Growth Decisions

""Our close rate is excellent, we just need more leads coming in and it's not happening.""

  • i.Offer and positioning
  • ii.where to spend, what to kill, when to scale
  • iii.Paid media optimized for closed revenue, not clicks
  • iv.Forecasting and reporting you can take to a board
  • v.A founder on the call to answer questions and provide direction
Outcome
You grow without burning through cash
→
AI Visibility + AEO

""How do I make sure I'm showing up in the AIs?""

  • i.Where you stand in AI engines today, and where your competitors stand
  • ii.Monthly tracking across ChatGPT, Gemini, Claude and Perplexity
  • iii.Pages, schema, and llms.txt built to get you cited in AI assistants
  • iv.AI visibility tied back to closed revenue in your CRM
  • v.A locked prompt set for month-over-month comparisons
  • i.Clean CRM architecture
Outcome
Buyers find you in AI answers
→

How We Work

I. Diagnose
We look at your marketing, sales, and systems to find out what’s working, where you’re losing out on revenue, and what to fix first. You keep the findings whether you hire us or not.
II. Build
We fix what’s not working, scale what is, and build what your business needs to grow. You know the price and scope upfront, and you own everything we build.
III. Run
We manage and improve your marketing every month, using true revenue to decide where to spend, what to change, and when to scale.
Courtney Hurley Hausel Kelly Evans Speaking - Market Like a CMO
"Our other agency just goes silent when we ask why it's not working."

You're working with the founders, not an account team.

Courtney Hausel and Kelly Evans. Sisters. 20 years in marketing on one side, a JD and 10 years building HubSpot architectures on the other.

We built a multi-million-dollar company of our own, all organically. We know what it’s like to invest in growth and need that investment to pay off.

We stay involved in the strategy, the decisions, and the results.

"We refuse to scale unprofitably. Our first job is reducing waste."

— The Market Like A CMO thesis
Case Study

We cut their ad spend and more than doubled their return.

View all case studies →
Medical Admissions Hubspot rebuild Paid media

Paid search returned 3.73x when we took over. In 2025 it returned 8.45x on $12,889,452 in closed revenue.

MedSchoolCoach, 2025. Closed revenue from their CRM, not ad platform numbers.

They didn't just run our ads. They rebuilt how we see revenue. For the first time, every lead has a source, every dollar is accounted for, and we can trust the numbers.

8.45x
Return on Ad Spend
$12.9M
Closed revenue from Paid Search
68.5%
of all closed revenue touched paid
Read the full case study →
Case Study 2026 Market Like a CMO

We're not for everyone.

×
Not for usOrganic social media management
✓
We buildRevenue architecture
×
Cheap agency execution
✓
Closed-loop attribution
×
Pre-revenue startups
✓
Profit-first growth systems
×
Vanity-metric reporting
✓
Dashboards a buyer can read
FAQs

Common questions, blunt answers.

Market Like A CMO is a marketing and revenue operations consultancy, not just a HubSpot implementation shop. HubSpot is where we go deepest; It proves what's working. We tie your systems to paid media, AI visibility, automation, and reporting, so you get a system that helps you make decisions and drives revenue, not eight tools and no answers.

No. We work with whatever system you already use. Our AI visibility work doesn't require HubSpot, and we can use your existing CRM or booking system to measure performance and connect marketing to revenue.

If we believe a different system would better support your goals and business, we'll explain why. We will never recommend a migration just to sell you more software.

A fractional CMO typically provides strategic direction. We provide direction and build what your business needs to execute it.

Courtney leads AI visibility and paid media. Kelly leads the architecture, automation, and systems that connect it all. We both stay involved in strategy, decisions, and results throughout the relationship. 

AI visibility is how often your brand appears when buyers ask AI assistants about your category. It matters because buyers are using ChatGPT, Gemini, Claude, and Perplexity to research companies before they ever reach a website.

We measure where you stand against competitors, identify the content and pages that need improvement, and build the structure that helps AI assistants find and recommend you. Then we look at AI-driven traffic, leads, and closed revenue in your CRM where we can track it.

Not every AI-influenced sale creates a direct click. Someone may discover your business in an AI answer and come back later through another channel. That's why we don't measure success on citations alone. We want to understand how AI is influencing your customer journey and use that information to turn more visibility into leads and revenue.

We work with medical admissions companies, specialty healthcare clinics, med spas, and law firms. Typically $5M+ in revenue, founder-led or physician-led.

We don't work with pre-revenue startups.

We start with a paid diagnostic.  Based on those results, we'll price and scope out the build work, and you own everything we build.

Depending on your needs, we offer ongoing monthly retainers after the build.

We're not the cheap option, and we're not trying to be.  Most clients invest five figures to start and four to five figures monthly after that.

You own everything for your brand. Every system, dashboard, and asset is built in your accounts under your name. We hand over documentation and access so your team can take over without starting from scratch.

No exit fee, no data held back.

Hire us when you're investing in marketing but can't clearly see what's driving revenue, what's not working, or what you should focus on or scale next.

That usually shows up as CRM numbers that don't match, ads generating leads but not enough sales, follow-up that isn't working, or not showing up when buyers search for you in AI. We look at the whole picture, find the biggest opportunities, and help you decide what to fix, build, or scale.

A 45-minute call with a founder, not a salesperson. We'll talk through your business goals, review the data you have available, and identify where we see the biggest opportunities.

You'll leave with a better understanding of what to focus on next and whether we're the right team to help. If a deeper diagnostic makes sense, we'll explain what it includes, what you'll receive, and the investment before you decide.

No deck. No big pitch. 

Your next step

Where is your revenue leaking?

A 45-minute call with a founder, not a salesperson. We'll look at your goals, your current marketing, and the data you have available to identify where we see the biggest opportunities.

Book strategy call →
45 minutesFounder-ledNo obligation
What you'll receive
Where money is leaking Itemized
What to fix first In order
Estimated dollar impact $ value
Book strategy call