The Firm

Built by operators who actually own the outcome.

We're not a fractional CMO with a deck. We're an operational consultancy co-led by a strategy partner and a systems partner — the two halves of marketing that almost no one builds together, and that every scaling founder needs in the same room.

The Thesis

Most marketing fails because strategy and systems never sit at the same table.

Hire a fractional CMO and you get strategy without a system to execute it. Hire an agency and you get execution without strategy worth executing. Both leave the founder doing the integration work themselves — at the cost of their own time and clarity.

We built Market Like A CMO to close that gap. Two operators, one engagement: a strategy partner who makes the executive calls, and a systems partner who builds the auditable foundation those calls depend on.

It's the model that works for the founders we serve: $1M–$20M in revenue, VC-backed or bootstrap-scaling, in healthcare, SaaS, or education. Founders who can't afford a $400K CMO yet — and shouldn't, because what they need is a system, not a salary.

The result is the structure of a $400K hire delivered as a $10–20K/month operating partnership, with execution velocity an internal hire couldn't match.

The operators

Two operators. One engagement.

CO-FOUNDER · STRATEGY

Courtney Hurley Hausel

Strategy & growth partner

The executive voice in the room — the one who makes the call on what to fund, what to kill, and where to scale. 12+ years running marketing for scaling companies and VC-backed startups across healthcare, education, and SaaS.

Operates in

→Offer architecture & positioning
→Paid media direction & budget allocation
→Lifecycle strategy & LTV modeling
→Board-ready forecasting & reporting

"Most founders don't need more marketing. They need someone to make the executive calls — and own the outcome."

CO-FOUNDER · OPERATIONS

Kelly

Systems & RevOps partner

The technical operator who turns strategy into auditable infrastructure. Treats Hubspot like a revenue operating system — and builds it the way a CTO would build a production stack: documented, defensible, owned by the team that lives in it.

Operates in

→Hubspot architecture & data integrity
→Closed-loop attribution & integrations
→Lifecycle automation & lead scoring
→Executive dashboards & AEO infrastructure

"If your Hubspot can't survive a VC's audit, it isn't a CRM — it's a liability with a login screen."

Specialization

Three verticals. One operating model.

We say no to most engagements. The model works because we go deep in three verticals where data complexity, regulatory pressure, and revenue stakes all matter — and where Hubspot architecture earns its keep.

Vertical · 01

Healthcare

DTC health, telehealth, healthcare SaaS, medical practices scaling beyond owner-operator. Where compliance, lifecycle complexity, and high-trust acquisition all need to hold together.

Vertical · 02

SaaS

VC-backed B2B SaaS pre-Series B through scale. Where attribution rigor, lifecycle automation, and forecast defensibility separate the companies that get funded again from the ones that don't.

Vertical · 03

Education

High-ticket education, EdTech, professional credentialing, and institutional platforms. Where multi-stakeholder buying journeys (parent + student, employer + learner) demand household-level data architecture.

Your next step

Ready to see if we're the right fit?

A 45-minute strategy call with one of the partners. We'll diagnose where your current marketing system is leaking and tell you honestly — including whether we're the right firm for your situation, or whether you'd be better served elsewhere.

Book strategy call →

45 minutesFounder-ledNo obligation

Where we fit best

Revenue stage $1M–$20M

Vertical HC · SaaS · Edu

Stage Scaling

Backing VC or bootstrap