· Does ChatGPT recommend you? Get your AI visibility score→
The Shift

Search changed. Most companies haven't noticed yet.

It's not that AEO replaced SEO. It's that the buyer journey now starts in a chat window, and most companies are invisible there.

01

Buyer asks ChatGPT/Perplexity a real question

02

AI returns 3–5 named recommendations

03

Buyer picks 1–2 to investigate further

04

Lands on your site already pre-qualified, or doesn't land at all

Proof

What moving from invisible to cited actually looks like.

BKM

A marketing agency serving banks and franchises hired us to fix their own AI visibility.

5% → 19.17% brand visibility in six months 40% share of voice, highest in their category

Peck Law Firm

A bankruptcy practice with no ad spend and no site rebuild.

370 organic inquiries in 25 months, up from 33 in the prior 12 2.75 → 14.8 inquiries per month

The Work

What it takes to become the answer.

AEO isn't a content strategy. It's an entity engineering and citation optimization discipline. We don't sell dashboards. We sell measurable visibility.
01 Baseline

AI visibility audit

We ask AI engines about your category, competitors, and buyer-intent questions — and measure where you currently appear, where you don't, and which competitors AI consistently names ahead of you.

02 Entity

Entity clarity

Who you are, what you do, who you serve, and what makes you different, encoded in structured data, schema markup, llms.txt, and consistent cross-platform identity. AI engines need one clean entity, not seven contradicting ones.

03 Content

Answer-first pages

Content engineered for AI citation, not just human reading. Direct answers, structured FAQs, named entities, comparison content, and the buyer-intent queries that actually drive pipeline.

04 Technical

Crawler & schema

robots.txt configured for AI crawlers. llms.txt + llms-full.txt published. Organization, Service, Person, and FAQPage schema validated. The technical foundation that lets AI engines parse you correctly.

05 Authority

Citation building

AI engines cite sources. We engineer your presence on the sources AI trusts — high-authority publications, structured directories, and the long-tail entity references that compound visibility over time.

06 Measurement

Visibility tracking

Monthly measurement: which prompts surface you, which competitors AI names ahead of you, citation share over time, and the buyer-intent queries you have moved on. Tied back to closed revenue in your CRM.

HOW WE MEASURE

AI answers change every time you ask. Our measurement accounts for that.

Ask ChatGPT the same question twice and you can get two different answers. Most AI visibility reports ignore this and hand you a single number, which means month-over-month comparison is meaningless.

We do it differently.

We lock your prompt set at baseline. The questions we measure in month six are the same questions we measured in month one. If we change the set, we tell you and we version it.

We run every prompt multiple times per engine. You get the average and the spread, not a single reading.

We report the range, not just the number. When visibility moves from 12% to 19%, you see whether that is a real shift or normal variance.

Anyone sophisticated is going to ask how you measured it. This is the answer.

AN HONEST DISCLOSURE

We don't sell a dashboard as the moat.

Lots of "AEO companies" sell you a visibility tracking dashboard and call it a service. That's not a strategy. That's a thermometer. Knowing your temperature doesn't lower it.
 
We use HubSpot's AEO dashboard and other measurement tools where they help, but the dashboard isn't the deliverable. The deliverable is the entity engineering, the answer-first content, the citation work, and the measurable improvement in how often AI names you when your buyers ask.
Founder FAQ

Common questions, blunt answers.

SEO is about ranking. AEO is about being cited. Google gives you ten blue links. An AI engine synthesizes one answer and names three to five sources. The mechanics overlap, since structured data, content quality, and authority matter to both. What counts as winning is completely different.
Yes, and we measure it rather than assuming it. Peck Law Firm was getting 33 organic inquiries a year before we started publishing answer-first content. They've had 370 in the 25 months since, with no ad spend and no site rebuild. For clients on HubSpot, we tie AI-sourced traffic back to closed-won deals, so you see revenue and not just visibility.
Buyers are increasingly asking AI engines (ChatGPT, Perplexity, Google AI Overviews) for recommendations before they ever visit a site. AEO is how you become the answer — through structured data, answer-first pages, and entity clarity that AI engines can parse and cite. The output: qualified pipeline, not impressions.
Content is necessary and it isn't sufficient. AI engines cite sources they can parse and trust. That takes entity clarity, structured data, answer-first page structure, and citations on the sources AI already trusts. Publishing more blog posts into an unstructured site is the most common reason a company writes constantly and still never gets named.
You can, for anywhere from $29 to $500 a month, and we'd tell you to if measurement were the whole job. A tool tells you your score. It won't build the entity structure, write the answer-first pages, or earn the citations that move it. And it won't connect any of it to closed revenue in your CRM, which is the only number that decides whether the work was worth it.

We lock your prompt set at baseline, so the questions we measure in month six are the questions we measured in month one. Every prompt runs multiple times per engine, and we report the average with the spread. When visibility moves from 12% to 19%, you can tell whether that's a real shift or normal variance. If we ever change the prompt set, we version it and say so.

Your next step

Is AI naming you — or your competitors?

A 45-minute strategy call. We'll run your category through the major AI engines on the call, show you where you stand, and walk you through what an AEO engagement would look like for your business.

Book strategy call
45 minutesFounder-ledNo obligation
What you'll receive
Financial Fragility Score A–F grade
Capital leak diagnosis Itemized
Priority fix sequence Q.01–Q.05
Estimated impact $ value
Book strategy call