The Challenge
The client, a B2B e-commerce provider, faced a sharp decline in sales due to underperforming Google Ads campaigns. Campaign tracking was limited to meeting bookings, providing no insight into actual sales outcomes or lead quality. Broad keyword targeting attracted non-qualified traffic, driving up costs and reducing marketing efficiency. The absence of integrated visibility between marketing and sales data made it difficult to optimize campaigns or make informed decisions, ultimately stalling growth and eroding the effectiveness of digital advertising efforts.
The Solution
Recognizing the need for a strategic overhaul, the client partnered with Market Like A CMO to modernize their approach. Market Like A CMO delivered a comprehensive solution that combined advanced Google Ads management, real-time sales data integration via HubSpot, and targeted landing page optimization. This enabled the creation of audience models based on actual sales data, more effective keyword strategies, and continuous campaign refinement. As the client noted: “We initially came to Courtney and Kelly from Screws and Stilettos to boost our Google ad performance. While they still do that today, they've also helped us with so much more. Tied to Google ads, they've incorporated our sales data from HubSpot to create models for better ad performance. They've optimized our landing pages to generate more qualified meetings for our sales team, and they've significantly improved our local search performance. Courtney and Kelly are incredibly smart, full of energy, and some of the smartest marketing technology experts I've worked with. They come as a bundle, a one two punch, and they deliver results. Give them a call.” The solution empowered the internal team to leverage actionable insights, increase qualified lead flow, and improve campaign ROI through disciplined data-driven optimization.
The Results
The impact was immediate and measurable. Within 12 months, the client achieved an 857% ROAS, $13.4 million in conversion value, and 505,000 high-quality clicks. Sales increased by 240% without increasing ad spend, and conversion rates surged by 138%. The client’s marketing leadership offered this perspective: “You guys are amazing and we wouldn't be where we are at 38% growth YOY without you!” Additionally, a Google representative highlighted the technical rigor and partnership quality: “We are very impressed with your execution and consider this to be one of the best partnership opportunities partially due to the excellent setup and data diligence you two have deployed for their business.” These results underscore the effectiveness of integrating sales and marketing data with disciplined digital advertising strategies to drive superior business outcomes.
