The Firm

Built by operators who actually own the outcome.

We're not a fractional CMO with a deck. Two sisters run this firm. One makes the executive calls, the other builds the systems those calls depend on.

We've spent our own money on marketing that didn't work. That's why we measure everything.

The Thesis

Most marketing fails because strategy and systems never sit at the same table.

Hire a fractional CMO and you get direction with no system to execute it. Hire an agency and you get execution with no direction worth executing. Either way, the founder does the integration work on his own time.

We built Market Like a CMO to close that gap. One partner makes the calls. One partner builds the foundation those calls depend on.

That's the model for the founders we serve. $5M+ in revenue, founder-led or physician-led, in businesses where one new customer is worth thousands of dollars. They can't justify a full-time CMO and they shouldn't. What they need is a system, not a salary.

The operators

Two sisters. One engagement.

CO-FOUNDER · STRATEGY

Courtney Hurley Hausel

Strategy & growth

The executive voice in the room. The one who decides what to fund, what to kill, and where to scale.

Twenty years in marketing, a marketing degree from Bentley, and three and a half years running healthcare and pharma marketing before starting this firm. Before that, agency work on Google, Amazon, and Wayfair accounts.

Operates in

→Offer and positioning
→Paid media direction and budget allocation
→AI visibility and AEO
→Growth decisions and reporting

"Most founders don't need more marketing. They need someone to make the call, and own the outcome."

CO-FOUNDER · OPERATIONS

Kelly

Systems & RevOps

The technical operator who turns direction into infrastructure. She holds a JD, and she treats a marketing stack the way a CTO treats a production system: documented, defensible, and owned by the team that lives in it.

She also grew her first company to $5 million before this one.

Operates in

→Hubspot architecture and data integrity
→Closed-loop attribution and integrations
→Lifecycle automation and lead scoring
→Executive dashboards and AEO infrastructure

"If your tech stack can't survive a buyer's diligence, it isn't a CRM. It's a liability with a login screen."

WHAT WE BELIEVE

You should be able to fire us.

We started this firm in 2014 because we watched agencies build contracts designed to make clients dependent on them. Accounts held hostage. Logins nobody would hand over. Dashboards that lived in someone else's tool.

We build the opposite. Every system, dashboard, and asset is built in your accounts, under your name. Take it in-house whenever you want.

Consolidating one client's vendor-locked stack saved them $70,000 a year.

We'd rather you stay because the work is good.

Systems

Three verticals. Nothing else.

We say no to most engagements. The model works because we go deep in three places where the buyer researches an expensive, one-time decision before they ever make contact.

Medical admissions

Admissions consulting, MCAT and test prep, residency application support, and health professions education. A pre-med student or the parent paying for it, researching a decision that costs thousands and takes months.

8.45x return on ad spend, up from 3.73x. MedSchoolCoach.

Specialty healthcare

Direct-pay and cash-pay clinics. Aesthetics, hormone therapy, weight management, concierge medicine. Multi-location groups where a patient's lifetime value depends on whether they come back.

+40% organic leads in six months, zero added ad spend.

Law firms

Bankruptcy, personal injury, and practices where the client is making the worst decision of their year and starts by asking a question.

370 organic inquiries in 25 months, up from 33 in the prior 12. Peck Law Firm.

Your next step

Are we the right firm for you?

A 45-minute call with a founder, not a salesperson. We look at your data and tell you what to fix first, including whether we're the wrong firm for your situation.

Book strategy call →

45 minutesFounder-ledNo obligation

Where we fit best

Revenue $5M+

Vertical Admissions · Healthcare · Law

Leadership Founder-led or physician-led

Systems Any stack, HubSpot or otherwise