User Experience + Content
Plan of Attack
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Course of Action
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Actual Results
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240% INCREASE IN ROI from Paid Ads + Lead Generation
$180,000 SAVED in Acquisition Cost During Project Period
$36,000 IN ANNUAL SAVINGS in Ongoing Acquisition Costs
One gains trust with tangible results; numbers don't lie.
Project Summary Extended
After 30 years of leading the way in handcrafted and sustainable custom designed tableware, frames, gifts, and engraveable homewares, a highly respected brand faced significant challenges when they had to transition from traditional B2B with brick and mortar retailers to also providing B2B and B2B e-commerce platforms.
The company encountered difficulties in attracting and retaining customers in the online space since they lacked the necessary tools and strategies to effectively market their products and engage with their target audience. They continuously invested in third-party "experts" and various agencies year after year to help them compete in the ever-changing landscape and regain their market share. Unfortunately, each new endeavor resulted in exorbitant costs with little to no impact.
Through word of mouth, the company discovered Courtney + Kelly's expertise and sought the assistance of Screws + Stilettos as business consultants to address their challenges and turn their business around. With their expertise, Screws + Stilettos implemented a comprehensive strategy to enhance online presence and improve their digital marketing efforts.
By focusing on strategic branding, targeted advertising, and customer engagement, the brand began to flourish and grow in the online space. Courtney + Kelly identified unique selling points and effectively communicated them to their target audience, resulting in increased website traffic and sales.
With the guidance of Screws + Stilettos, the brand successfully navigated the challenges of transitioning from brick and mortar retailers to the e-commerce space. Since then, they have experienced significant growth and success online, establishing themselves as a reputable and thriving e-commerce brand.
This particular journey underscores the importance of adapting to changing consumer trends and harnessing the power of digital marketing and e-commerce. With the right strategies and guidance, businesses can overcome obstacles and thrive in the online marketplace.
