Bruce McMeekin is the CEO and Founder of BKM Marketing Associates, an integrated performance marketing agency that specializes in blending powerful direct mail strategies with digital execution to drive measurable results—especially in community banking and B2B sectors. With over two decades of experience, Bruce has repeatedly emphasized the exceptional return-on-investment potential of direct mail. He’s featured in industry outlets like Forbes and direct mail–focused podcasts, where he shares best practices for maximizing campaign ROI by combining traditional mail with highly targeted digital follow-ups.

Under his leadership, BKM Marketing has built turnkey campaigns that seamlessly integrate audience segmentation, substantive creative, precise mailing logistics, and digital retargeting—drawing on Bruce’s guiding philosophy of placing "the right offer in front of the right audience at the right time with the right message”. His client-centric, data-driven ethos combines service focus with performance accountability, making him a respected thought leader in direct marketing.