The Challenge
Mariposa’s growth opportunity was clear, but the underlying systems were not supporting efficient execution. The website experience made it harder for shoppers to find products quickly, and routine updates often required outside technical support. That created delays, increased operating friction, and reduced the internal team’s ability to respond quickly to new priorities.
As the business continued to manage multiple sales channels, Mariposa needed more than a visual refresh. It needed a stronger operational foundation: one that could support better performance across ecommerce, improve paid media efficiency, strengthen marketplace execution, and give the internal team more control over day-to-day marketing decisions.
The Solution
Market Like A CMO helped Mariposa modernize the systems behind digital growth. The work focused on simplifying the ecommerce experience, improving search visibility, strengthening paid media performance, and making the overall marketing environment easier to manage internally.
The engagement also supported stronger marketplace execution across key retail partners while reducing the bottlenecks that were slowing the team down. With clearer reporting, better performance visibility, and a more practical operating structure, Mariposa gained a centralized system that supported faster execution and more confident decision-making.
The Results
Within 18 months, Mariposa significantly improved both performance and operational efficiency. Paid advertising reached an 11.75x ROI, while improvements to the digital experience and campaign structure helped save $45,000 in ad costs. By reducing reliance on outside developers for routine updates, the business also saved more than $10,000 annually and gave the internal team more flexibility to manage and improve marketing directly.
The broader impact extended across channels. Mariposa strengthened visibility in search, improved marketplace performance, and built a more agile ecommerce operation. The engagement also contributed to a 55% increase in converted leads, 51% growth in gross revenue, and an 85% increase in profit — but the bigger shift was operational: the business gained a stronger system for sustaining growth over time.
