Industry
Professional Services
The Challenge
BKM had established marketing expertise but limited visibility in AI-generated answers.
The Results
Grew from 87 to 2,159 AI citations and became the #1 cited domain in its tracked competitive space.
Key Services
Answer Engine Optimization, Content Strategy
Making BKM Marketing Visible to AI
BKM Marketing is a performance and direct-mail marketing agency with established industry expertise. But as AI-powered search began changing how prospective customers discovered companies and evaluated services, traditional marketing expertise wasn't enough to guarantee visibility in AI-generated answers.
In the first week of May 2026, BKM recorded just 87 AI citations.
The Strategy: Turn Content Gaps Into AI Visibility
Market Like a CMO identified an opportunity to strengthen BKM's presence in AI-generated answers by developing content specifically around questions, topics, and competitive gaps revealed through HubSpot AEO.
Rather than simply publishing more content, Market Like a CMO focused on making BKM's existing expertise more discoverable and useful to AI answer engines.
The approach centered on three priorities:
- Identify the gaps. Use HubSpot AEO to understand which questions AI systems were answering, where their information came from, and where BKM was missing.
- Build authoritative content. Develop pillar content targeting relevant opportunities where BKM could provide meaningful answers.
- Earn direct citations. Position BKM's owned website content as a source AI answer engines could reference directly.
The Execution: A Focused AEO Content Engine
1. Establishing the Baseline
In early May 2026, BKM's website generated 87 AI citations. This provided a starting point for measuring improvements in AI visibility.
2. Finding Competitive Opportunities
Market Like a CMO analyzed tracked prompts and competitors through HubSpot AEO to identify where BKM could provide stronger answers.
3. Building Content Around Demand
The team developed pillar content targeting the identified opportunities.
Two standout pages were BKM's lawn-care marketing and franchise-brand marketing content, which later appeared in 367 and 288 AI-generated answers, respectively.
4. Measuring and Expanding
By the July 10 to August 7, 2026 reporting window, BKM's citations had climbed to 2,159.
Its owned content became the most-cited source in the tracked competitive set. The engagement was still approximately three months old, with additional products, audiences, and prompts yet to be fully tracked.
Performance Summary
Quantifiable Results
AI citations increased from 87 to 2,159. BKM recorded substantial citation growth between the early-May baseline and the July–August reporting window.
BKM became the #1 cited domain. Within the tracked competitive space, BKM's website ranked ahead of other cited domains.
Approximately six times the next-ranked source. BKM generated 2,159 citations compared with 336 for the next-ranked domain, Clutch.
Up to 90% visibility on specific target prompts. For certain tracked questions, BKM appeared in up to nine out of ten AI-generated answers.
Qualitative Results
BKM's website emerged as a leading source of information for the AI systems and prompts being tracked.
Rather than depending exclusively on third-party references, BKM earned citations directly to its own content.
The results also gave the team a measurable foundation for expanding its AEO strategy into additional products and customer segments.
The Takeaway: AI Visibility Starts With Better Answers
BKM's results demonstrate what can happen when an established company's expertise is translated into content designed around the questions AI systems are being asked.
In approximately three months, BKM moved from limited AI visibility to becoming the most-cited source in its tracked competitive space.
The engagement remains in its early stages, but the initial results establish a foundation for continued expansion.
AI visibility isn't luck. It's owned content built on the gaps your competitors left open.
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