For specialty healthcare clinics

More paying patients from the marketing you already have.

Find out how well your inquiries turn into appointments and paying patients, what may need attention, and where we’d focus first.

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You’re getting inquiries. What happens after that?

You may recognize one or two of these:

  • Your marketing reports show leads, but not how many became paying patients.
  • Some inquiries never turn into booked appointments.
  • You may need better follow-up more than more advertising.
  • You’re not sure where your next marketing dollar should go.
  1. MarketingHow people find you
  2. InquiriesCalls, forms and messages
  3. AppointmentsConsultations that get booked
  4. Paying patientsPeople who go ahead with treatment
Your plan looks at the whole path from marketing to paying patients, not just how many inquiries you get.

What you’ll get

See what we’d focus on first.

When you finish, your results appear on the page: an overall score, a score in each of five areas, what’s already working, your biggest opportunities, and the order we’d tackle them in. The areas where your answers show the most room to improve shape what we’d focus on first.

Your results come from your answers. We don’t look at your ad accounts, CRM or patient data, so think of your plan as an informed starting point.

Overall score

72 out of 100

Strong Foundation, With Opportunities

Example

Your overall score sums up your answers across five areas.

  • Get Found67
  • Turn Interest Into Leads67
  • Follow Up + Close67
  • Connect the Numbers83
  • Know What to Do Next75

Focus here first

Look at response time, who handles new leads, and what happens immediately after someone reaches out.

The first thing we’d work on, based on where your answers showed the biggest opportunity.

Example results from a test assessment. Your results will depend on your answers.

Example results from a test assessment

Example results: More Paying Customers Plan with an overall score of 72 out of 100 and a score for each of five areas Example results: Your Plan, with what to focus on first, what to focus on next, and what comes once that is working

Example results from a test assessment. Your results will depend on your answers.

How it works

  1. Tell us about your clinic.

    Your type of practice, revenue range, and where to send your plan.

  2. Answer questions about your marketing.

    20 questions about how patients find you, what happens with inquiries, and what you can measure.

  3. Get your plan.

    Your results appear on screen as soon as you finish.

Courtney Hausel and Kelly Evans of Market Like a CMO discussing marketing strategy.

Courtney Hausel and Kelly Evans

The people behind your plan.

We’re Courtney and Kelly, the team behind Market Like a CMO. We’ve worked together since 2014, helping businesses improve their marketing and connect it to revenue. We look at everything from how people find you to how they become paying customers, so you know what’s working and where to focus next.

We share responsibility for the whole picture, from strategy and execution to marketing, CRM, follow-up and revenue measurement. Courtney brings 20 years in marketing, including healthcare and pharma, and Kelly grew her first company to $5 million before we started this one.

A few things you might want to know.

What is the More Paying Customers Plan?

It’s a free marketing assessment for specialty healthcare clinics, such as med spas, plastic surgery practices and other private-pay clinics. You’ll answer questions about how your clinic attracts inquiries, follows up, books appointments and measures results. We score your answers in five areas, and your plan shows what’s working, what may need attention, and what we’d focus on first.

Is it really free?

Yes. There’s no cost to complete the assessment or see your results. If you’d like help going through your plan afterward, you can book a time with us.

How long does the assessment take?

There are 20 questions across five areas, plus a few details about your clinic. Each question has simple answer choices: Yes, Mostly, Sometimes, or No / I don’t know. Your results appear as soon as you finish.

Do I need to connect my ad accounts or share patient information?

No. The plan is based on your answers, so you don’t need to connect Google Ads, HubSpot or any other account. We ask for your first name, work email, clinic name and website, and never for patient records or health information.

What happens after I complete the plan?

You’ll see your results and recommended priorities right away. If you’d like, you can book time with us to talk through what we’d focus on for your clinic. You don’t need to book a meeting to see your results.

Before you spend more on marketing, see what deserves your attention.

Get your free More Paying Customers Plan and see what we’d focus on first based on your answers.

Get My Free Plan