How to Increase Productivity and Profits While Avoiding Burnout
In this episode, Courtney Hurley and Kelly Evans, the visionary co-founders of Screws + Stilettos, share powerful insights from their Market Like a CMO Course. With over 30 years of combined marketing expertise, Courtney and Kelly have helped ambitious business owners rethink and revolutionize their marketing strategies.
Courtney brings extensive experience working with industry leaders like Google, Amazon, and Wayfair, while Kelly, a seasoned entrepreneur, scaled her first business to $5M in under three years. Together, they tackle the biggest marketing challenges small business owners face—empowering them to take control and drive growth with confidence.
Discussed in This Episode:
- What a CMO Knows That Business Owners Don’t
- Why You Need to Avoid the Marketing Tools Trap
- How to Build Your Marketing Foundation
- The One Sign in Your Marketing That Says It's Guaranteed to Fail
- Scientifically Proven Tactics to Increase Your Productivity by 5x
- The Method for Avoiding Burnout Most Coaches Miss
Whether you're just starting out or scaling to the next level, this episode offers actionable strategies to help you strengthen your marketing foundation, boost productivity, and avoid costly mistakes.