Bring Your Marketing Back in House with Screws + Stillettos
In this insightful episode of The RBL Media Podcast, co-founders Courtney Hurley and Kelly Evans of Screws + Stilettos delve into the advantages of internalizing your marketing efforts. They discuss the pitfalls of over-reliance on external agencies and advocate for empowering business owners with the tools and knowledge to manage their marketing strategies effectively.
Key Takeaways:
- Red Flags with Marketing Agencies: Identifying common issues businesses face when outsourcing marketing and how to avoid them.
- Empowerment Through Education: The importance of equipping business owners with the necessary skills and resources to take control of their marketing.
- Simplifying Tech Stacks: Strategies to streamline marketing tools and reduce unnecessary expenses.
- Case Study Highlight: A client’s journey from a 3.5x to an 11.8x ROI by optimizing their SEO strategies.
- Transparent Systems for Growth: Building scalable and transparent marketing systems that foster sustainable business growth.
Courtney and Kelly also introduce their flagship course, Market Like a CMO, designed to provide actionable insights and practical tools for businesses aiming to enhance their marketing prowess. They emphasize the significance of conducting regular tools audits, mapping conversion funnels, and leveraging market advisory boards for feedback.
For those seeking to elevate their marketing strategies, Screws + Stilettos offers a complimentary 15-minute strategy session and hosts monthly Spotlight webinars featuring industry experts.
By focusing on empowering business owners and providing tangible strategies for in-house marketing, this episode serves as a valuable resource for those looking to optimize their marketing efforts and achieve sustainable growth.