Breaking Free From Marketing Agency Dependency Featuring Courtney Hurley and Kelly Evans
In this episode of the Unleash Your Ambition Podcast, host Stacie Walker engages with Courtney Hurley and Kelly Evans, co-founders of Screws + Stilettos, to discuss the challenges of over-reliance on marketing agencies and the benefits of taking control of your business's marketing strategies.
While marketing agencies offer expertise, excessive dependence on them can be costly and may hinder business growth and autonomy. Courtney and Kelly share insights on how business owners can empower themselves to lead strategic marketing campaigns effectively.
Key Discussion Points:
- Understanding the Risks of Agency Dependency: Exploring how over-reliance on external agencies can impact business agility and decision-making.
- Empowering Internal Marketing Strategies: Strategies for business owners to take control of their marketing efforts for long-term success.
- Building Autonomy in Marketing: Tips on fostering independence and confidence in managing marketing campaigns.
Courtney and Kelly emphasize the importance of business owners being well-informed and agile, ensuring they can drive independent success without being tethered to external agencies.
For more insights and to listen to the full episode, visit: Breaking Free From Marketing Agency Dependency